● Now hiringMarketingFull-timeRemote
Head of Marketing – Growth & Creative Strategy
Syruvia · Remote · Remote
$20 – $50/ hour
Schedule
Full-time, remote
Start date
ASAP
Reports to
Marketing
Application time
~12 minutes
No account needed · You'll fill in your work history + share 1–2 examples of your work
About the role
Syruvia is a premium brand making coffee syrups, fruit syrups, sugar-free syrups and popping boba. We sell direct to customers on syruvia.com. We need a Head of Marketing to grow those direct sales through paid social, organic content, influencers and TikTok, and to lead the team that makes it happen.
What you'll do
- Build and run a marketing strategy that grows direct-to-consumer sales on syruvia.com
- Plan campaigns, promotions, seasonal pushes and product launches that fit a premium brand
- Find new channels, partnerships and growth opportunities
- Give creative direction and write clear briefs for our designers and creatives
- Oversee paid social and search ads on Meta, TikTok and Google, and work with our ad team to launch and optimize
- Track budgets, conversions and ROAS, and act on what the numbers show
- Lead organic social strategy across Instagram, Facebook and TikTok, including short-form video
- Drive TikTok growth: organic content, TikTok Shop marketing and creator campaigns
- Scale our influencer and affiliate programs, including TikTok creators and brand ambassadors
- Oversee email, syruvia.com promotions, conversion optimization and SEO
- Lead and coordinate marketing staff, designers, ad specialists and creative partners
- Set priorities, keep projects on schedule and help grow the team as the brand grows
What we're looking for
- Proven experience in marketing strategy, brand growth and campaign management
- Strong working knowledge of Meta Ads, TikTok Ads and Google Ads
- Experience growing direct-to-consumer e-commerce sales
- Experience growing social media, TikTok, influencer and affiliate programs
- Experience marketing a premium or high-end brand with a strong creative eye
- Experience leading marketing projects and working with creative and ad teams
- Understanding of email marketing, SEO and website conversion optimization
- Strong organization, communication and project management skills
- Analytical and results-driven, able to turn data into action
- Takes full ownership and balances big-picture thinking with attention to detail
Nice to have
- Experience in food & beverage, CPG or premium consumer brands
- Hands-on experience with TikTok Shop
- Experience building or growing a marketing team
- Experience running creator and influencer programs at scale
Pay & benefits
- Fully remote
- Shape Syruvia's marketing direction from the start
- Build and grow your own marketing team
Have these ready before you apply
- Your work history, entered in a short form, not a PDF (previous jobs, what you did, results)
- 1–5 examples of your work (link, image, PDF or video)
- A short video intro
- Your expected yearly pay
How hiring works
1
Apply onlineBasic info, work history, examples of campaigns you've led, and a short video intro.
2
We reviewWe go through every application and reply within {{reply_days}} business days.
3
Strategy interviewA video call with the founder about your experience, your results and how you'd approach our channels.
4
Working sessionA short discussion where you walk us through how you'd tackle a real Syruvia growth challenge.
5
Offer & startWe move quickly. Most people start within a week or two.
About Syruvia
Syruvia is a growing food & beverage brand making coffee syrups, fruit syrups, sugar-free syrups and popping boba. We sell direct to customers and cafés across Amazon, our own Shopify store and TikTok Shop. We're a small, tight team — everyone's work is visible and we move fast.
Coffee syrupsFruit syrupsSugar-freePopping bobaAmazon · Shopify · TikTok