● Now hiringMarketingFull-timeHybrid
Social Media & Ads Manager
Syruvia · Brooklyn, NY · Hybrid
$60k – $75k/ year · plus performance bonus on ad ROAS
Schedule
Mon–Fri, flexible hours · 2 days in office
Start date
Within 30 days
Reports to
Founder / CEO
Application time
~15 minutes
No account needed · You'll fill in your work history + share 2–3 examples of your work
About the role
You'll own Syruvia's social presence and paid ads end-to-end: running our TikTok, Instagram and Facebook accounts, launching and optimizing TikTok Ads and Meta Ads campaigns, and working with creators on content that actually sells syrups and popping boba. You report straight to the founder — no layers, real budget, and your numbers are visible to the whole team.
What you'll do
- Plan, launch and optimize TikTok Ads + Meta Ads campaigns (~$20–40k/mo budget)
- Manage daily posting and community replies on TikTok, Instagram and Facebook
- Brief UGC creators and affiliates; turn their content into ads that convert
- Run TikTok Shop promos and track sales back to campaigns
- Report weekly on spend, ROAS, CPA and follower growth to the founder
- Test hooks, creatives and audiences every week — kill losers fast
What we're looking for
- 2+ years hands-on in TikTok Ads Manager and Meta Ads Manager (you ran the account, not just watched)
- Have grown a brand or creator account on TikTok / Instagram — show us the numbers
- Comfortable reading ROAS, CPA, CTR and making budget calls from them
- Can write a hook and cut a simple video in CapCut when needed
- Organized: you can run 5+ campaigns and a content calendar without dropping things
Nice to have
- Food & beverage or CPG / DTC e-commerce experience
- TikTok Shop affiliate program experience
- Amazon Ads or Shopify analytics familiarity
- Spanish for our Spanish-language content
Pay & benefits
- $60k–$75k base depending on experience
- Quarterly bonus tied to ad ROAS + revenue targets
- Hybrid — 2 days in our Brooklyn office, rest remote
- 15 days PTO + holidays, health stipend
- Real ownership: you set the strategy and get the credit
Have these ready before you apply
- Your work history — we ask for it in a short form, not a PDF (previous jobs, what you did, results)
- 2–3 examples of your work (link, image, pdf, video)
- 60-second video or audio intro
How hiring works
1
Apply online (~15 min)Basic info, your work history, a few questions about this job, 2–3 work examples, and a 60-second video or audio intro.
2
We reviewWe go through every application and reply within 3 business days.
3
InterviewA 30-min video call with the founder, then a short paid test task (plan one campaign for a product).
4
Offer & startOffer within a week of the test task.
About Syruvia
Syruvia is a growing food & beverage brand making coffee syrups, fruit syrups, sugar-free syrups and popping boba. We sell direct to customers and cafés across Amazon, our own Shopify store and TikTok Shop. We're a small, tight team — everyone's work is visible and we move fast.
Coffee syrupsFruit syrupsSugar-freePopping bobaAmazon · Shopify · TikTok